When people contact the women’s website Broadly, to ask why it runs horoscopes, as it has done since its launch in 2015, the UK editor Zing Tsjeng directs them to a video she uses as a catch-all response. It’s the figure skater Adam Rippon, discussing his unexpectedly good run at the Winter Olympics. A reporter asks him why he’s now skating better than ever before. He shrugs gently, with a glint of mischief in his eye, then says: “I can’t explain witchcraft.” Many people over the age of 35 will have grown up with astrology as a form of light entertainment: big, cartoonish, campy personalities like Mystic Meg and Russell Grant, hidden away in the back pages of newspapers and women’s magazines, picking lucky numbers and promising the intervention of tall, dark, handsome strangers. But the women (and men) who Broadly speaks to may have a different grasp of astrology. (READ MORE)
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